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Am I The Only Person on the Planet Who Knows that In-House SEM Teams Are a Disaster?
By dave_pasternack | June 23, 2008
I’m used to getting flak from people in the online ad industry with certain vested interests. You should have heard the howls when I noted back in 2006 that “SEO Isn’t Rocket Science,” and that companies paying SEO spammers $500 an hour to fix their web sites were saps. Now it seems my latest article, The Great (And Completely Ridiculous) ‘In-house vs. Outsourced SEM’ Debate is garnering a fair share of sharp replies on the pages of Mediapost.
I don’t expect everybody to agree with my thesis and welcome people who disagree with it to submit reasoned rebuttals. In my view, the real danger to the online ad industry is homogeneous group think.
Topics: I'm Mad as Hell and I'm Not Clicking on It Anymore, SEO, Search Engine Marketing |
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