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American Express Slams SEO, SE Spammers React With More Whining
By dave_pasternack | April 8, 2008
One of the most annoying things about the SEO crowd is how thin-skinned they are. They might come off all rough and tough on their Blogs, but this hard shell masks a quivering level of insecurity that’s clearly rooted in their own precarious and highly temporary status in the search economy.
All it took was American Express to mention in a marketing document that SEO isn’t worth paying for and the whining hit the 300 db level. Here’s what AmEx wrote:
Don’t waste money on so-called Search Engine Optimization (S.E.O.) specialists. Search engines are very quick to penalize sites that try to trick their filtering techniques, and once your site has been put on Google’s blacklist, it will take forever to get off.
What’s so controversial about this statement? It simply reflects the very obvious fact that most SEOers specialize in trickery that can and will blow up in your face. When did it become a crime to tell an inconvenient, but completely obvious truth?
Topics: I'm Mad as Hell and I'm Not Clicking on It Anymore, SEO, Search Engine Marketing, Shady Marketing Tactics |
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