Good Stuff
Breaking News: Search Marketing Techniques Devised in 1930’s
Tuesday, April 15th, 2008Excellent article by Alan Rimm-Kaufman on the fact that today’s search marketing best practices are inherited directly from traditional Direct Mail techniques devised 80 years ago. Especially relevant is the “List-Offer-Package Rule” holding that Lists (the segment you’re marketing to) are the most important variable, followed by Offer, and then Package (i.e messaging). This basic […]