I'm Mad as Hell and I'm Not Clicking on It Anymore
Next Entries »The SEM Agency Crisis Won’t Be Solved Over Coffee and Crumb Cakes
Tuesday, April 8th, 2008This week, DMNews’ Sara Holoubek wrote an article entitled “SEMs are from Mars, clients are from Venus” which alludes to the fact that clients and SEM agencies very seldom have good long term relationships.
In my view, however, Ms. Holoubek’s evident belief that a solution lies in the application of “mutual respect, professionalism, intellectual curiosity […]
Users to Online Ad Industry: Leave Us Alone!
Monday, March 31st, 2008TNS Global and TrustE jointly released a study today demonstrating that the majority of Web surfers are unhappy with the idea that advertisers will be using their browsing histories to serve targeted ads against. Even when survery repondents were given a scenario wherein no PII information was disclosed, most (54 percent) didn’t approve of the […]
Old Media is Revolting (and New Media is Disgusting)
Monday, March 24th, 2008Who put the librarians and the statisticians in charge of advertising? Who said that publishers funding expensive content should be forced to supply this same content to low-balling ad networks that commodify their premium inventory? Well, nobody — and it seems that the big publishers are finally lining up behind an approach that will take […]
Search Within Search: More Costs For Those Paying Google’s Bills
Monday, March 24th, 2008The New York Times’ Saul Hansell wrote a good article on Google’s “Search Within Search,” a new (and largely unwelcome) feature which invites users to inspect information on Google SERPs instead of burrowing into the target site itself. The result is that users will spend more time on Google and at the same time be […]
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