SEO
Am I The Only Person on the Planet Who Knows that In-House SEM Teams Are a Disaster?
Monday, June 23rd, 2008I’m used to getting flak from people in the online ad industry with certain vested interests. You should have heard the howls when I noted back in 2006 that “SEO Isn’t Rocket Science,” and that companies paying SEO spammers $500 an hour to fix their web sites were saps. Now it seems my latest article, […]
American Express Slams SEO, SE Spammers React With More Whining
Tuesday, April 8th, 2008One of the most annoying things about the SEO crowd is how thin-skinned they are. They might come off all rough and tough on their Blogs, but this hard shell masks a quivering level of insecurity that’s clearly rooted in their own precarious and highly temporary status in the search economy.
All it took was […]
Toxic Buzzword of the Week: ORM (Online Reputation Management)
Tuesday, April 8th, 2008I don’t have any real quarrel with the article that John Carcutt wrote for SearchEngineJournal.com this week, because he does us all a service by pointing out that most SEOs are, for a variety of reasons, completely unqualified to handle online reputation management. Not only do they not have the proper skillsets, but as he […]
Ridiculous Statement of the Week: Jill Whelan on SEOs Committing Crimes Against Clients
Thursday, March 27th, 2008SearchEngineLand.com’s Jill Whelan won our “Ridiculous Statement of the Week” award when she wrote the following absurd nugget in a rambling defense of the SEM industry’s complete failure to propose and implement meaningful codes of conduct for SEOers:
“One would think the threat of jail time or a court-ordered breach of contract settlement would be deterrent […]
Amazing Marketing News: SEO Isn’t Quite Dead (Yet)!
Tuesday, March 25th, 2008I made the mistake of opening my e-mail this morning to read an article by Sarah Holoubek entitled “The Return of SEO.” While it wasn’t the worst example of pro-SEO boosterism that I’ve seen, it contained enough misunderstandings about the objective health of the SEO industry to warrant a response.
Ms. Houlebek (quoting the SEMPO 2007 […]