Comments for ItsObviousToMe.com http://itsobvioustome.com Dave Pasternack's Observations on Life, Death, and Marketing Sat, 26 Jul 2008 01:54:19 +0000 http://wordpress.org/?v=2.3.3 Comment on Toxic Buzzword of the Week: “Alternative Media” by dave_pasternack http://itsobvioustome.com/toxic-buzzword-of-the-week-alternative-media/31/#comment-6 dave_pasternack Tue, 29 Apr 2008 16:11:46 +0000 http://itsobvioustome.com/toxic-buzzword-of-the-week-alternative-media/31/#comment-6 The main problem I have with this buzz word is that it's so imprecise (Remember "Alternative Music?" - what the heck did that ever mean? What does it mean to have an "alternative lifestyle?") Even "non-traditional" is more descriptive than "alternative." There must be some alternative term that could be substituted for this fluffy one... The main problem I have with this buzz word is that it’s so imprecise (Remember “Alternative Music?” - what the heck did that ever mean? What does it mean to have an “alternative lifestyle?”) Even “non-traditional” is more descriptive than “alternative.”

There must be some alternative term that could be substituted for this fluffy one…

]]> Comment on Toxic Buzzword of the Week: “Alternative Media” by Pascaleletro@hotmail.com http://itsobvioustome.com/toxic-buzzword-of-the-week-alternative-media/31/#comment-5 Pascaleletro@hotmail.com Tue, 29 Apr 2008 15:58:30 +0000 http://itsobvioustome.com/toxic-buzzword-of-the-week-alternative-media/31/#comment-5 Hey, Dave, you do realize the article speaks to more than just the internet? Alternative media in the article you mention (but don't link to) includes digital out-of-home, experiential and integrated marketing (as in branded entertainment). It's alternative as in not Broadcast, print or regular out of home. So yes, that would include the internet and Click through rates, but is far from limited to them... Hey, Dave, you do realize the article speaks to more than just the internet? Alternative media in the article you mention (but don’t link to) includes digital out-of-home, experiential and integrated marketing (as in branded entertainment).
It’s alternative as in not Broadcast, print or regular out of home.
So yes, that would include the internet and Click through rates, but is far from limited to them…

]]> Comment on Dave to Online Ad Industry: Let’s Abolish The Childish Company Names by Dr. Riekeyword - Child Abuse Avoidance Suggestion Tool http://itsobvioustome.com/dave-to-online-ad-industry-lets-abolish-the-childish-company-names/35/#comment-2 Dr. Riekeyword - Child Abuse Avoidance Suggestion Tool Mon, 07 Apr 2008 15:35:28 +0000 http://itsobvioustome.com/dave-to-online-ad-industry-lets-abolish-the-childish-company-names/35/#comment-2 <strong>We like your blog!</strong> [...]Mabuhay, my colleagues and I heard of your blog over at McBrides, so we thought we would take a look. We've read several of your posts and we all agree that you have a fine writing style[...] We like your blog!

[…]Mabuhay, my colleagues and I heard of your blog over at McBrides, so we thought we would take a look. We’ve read several of your posts and we all agree that you have a fine writing style[…]

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