Archive for June, 2008
Toxic Buzzword of the Week: DAO (Digital Asset Optimization)
Tuesday, June 24th, 2008Prime Visibility’s Andrew Hazen gets our Toxic Buzzword of the week award for his coining of the spurious term “DAO” in the pages of MediaPost. According to Hazen, “DAO is all about moving the focus of optimization efforts from the page text to more relevant assets, such as images, audio and video.”
I won’t dwell […]
Get Your Stinking Brand Out of My Social Network
Tuesday, June 24th, 2008Great article today from Adweek’s Alan Wolk, who hammers decisively at the idiotic idea that people on social networks will respond positively to the big brands increasingly infesting these networks. As Wolk notes, “the last thing they want is some salesperson trying to have a “conversation” with them while they’re figuring out what movie they’re […]
Am I The Only Person on the Planet Who Knows that In-House SEM Teams Are a Disaster?
Monday, June 23rd, 2008I’m used to getting flak from people in the online ad industry with certain vested interests. You should have heard the howls when I noted back in 2006 that “SEO Isn’t Rocket Science,” and that companies paying SEO spammers $500 an hour to fix their web sites were saps. Now it seems my latest article, […]
Bob Garfield Gets it Right
Monday, June 16th, 2008AdAge.com’s Bob Garfield nails Madison Avenue’s current woes precisely when he likens the industry’s annual Cannes outing to “Norma Desmond… preening for one last close-up, dwelling delusionally in its glamorous past.” Still, the Cannes Festival goes on, sure proof that you can never underestimate the degree to which institutional inertia can keep alive an industry […]