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Dave to Online Ad Industry: Let’s Abolish The Childish Company Names
By dave_pasternack | April 1, 2008
Azoogle. Vonba. Zango. Vringo. Quigo. PopCap. These are just a few of the childish-sounding appellations adopted by online ad companies. Others sound like the crude speech of some doomed aboriginal tribe. Of course, it’s true that the name “Google” sounds like baby talk, so these companies are in good company, but I wish somebody would put an end to all the silly speak, which suggests our industry has all the maturity of a colicky infant (which it does). Being young and fresh is great, but what consumers want is some assurance that online ad companies aren’t going to abuse their privacy, install hateful spyware on their PCs, or otherwise behave like 3-year olds in a mud fight. The prevailing goo-goo ga-ga style of branding does exactly the opposite, and as long as it persists the online ad industry will have to eat its porridge at the children’s table.
Topics: Online Ad Industry Foolishness |
One Response to “Dave to Online Ad Industry: Let’s Abolish The Childish Company Names”
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April 7th, 2008 at 8:35 am
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