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Dell + Da Vinci = Doubt and Delay
By dave_pasternack | April 4, 2008
Back in December 2007, in an article entitled “Has Dell Lost Its Mind?,” I wrote about Dell’s “Da Vinci” project, which promised to rationalize Dell’s ad spending by creating an umbrella agency to replace 800 smaller ones. At that time, I criticized Dell for moving away from the “component” approach and “putting its eggs into one basket.”
Today, I read that this venture is both behind schedule and lacks a CEO. This doesn’t auger well for Da Vinci’s future: if the project makes so much sense, why isn’t it easy to get a captain on board?
Topics: Old vs. New Media |
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