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Get Your Stinking Brand Out of My Social Network
By dave_pasternack | June 24, 2008
Great article today from Adweek’s Alan Wolk, who hammers decisively at the idiotic idea that people on social networks will respond positively to the big brands increasingly infesting these networks. As Wolk notes, “the last thing they want is some salesperson trying to have a “conversation” with them while they’re figuring out what movie they’re going to see. They don’t want to talk to you. They want to talk to their friends.”
This is bad news for all (including Microsoft) who’ve placed big bets on advertising being able to subsidize the cost of the all-you-can-friend social network.
Topics: I'm Mad as Hell and I'm Not Clicking on It Anymore, Online Ad Industry Foolishness |
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