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Hal Riney R.I.P.
By dave_pasternack | March 22, 2008
Hal Riney, one of America’s great ad men, has passed on. Riney’s career was long and illustrious, and he created many memorable campaigns (including Gallo’s Bartles & James), but his work for Ronald Reagan is certainly the best remembered, particularly for two 1984 campaign spots (”Morning in America” and “The Bear;” see below). Some might quibble with Riney’s politics but there is no question that these spots are among the best examples of the power of creative advertising ever seen. Riney was a giant and his work will long be studied by students of effective persuasion.
Morning in America (1984)
The Bear (1984)
Topics: Giants of Advertising |
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