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Toxic Buzzword of the Week: Customer Preference Advertising
By dave_pasternack | July 22, 2008
This week’s totally toxic buzzword comes from a letter sent by ISP Embarq in response to a formal inquiry from several members of congress asking whether it ever warned its customers before subjecting them to monitoring using technology supplied by NebuAd (it didn’t).
The term “Customer Preference Advertising” would make George Orwell proud, because it so completely inverts the meaning of what this technology actually does. Monitoring user traffic without opt in consent is anti-customer, non-preferential, and has less to do with advertising than with wiretapping.
Topics: Behavioral Targeting, I'm Mad as Hell and I'm Not Clicking on It Anymore, Spyware, Toxic Buzzword of the Week |
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