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Toxic Buzzword of the Week: DAO (Digital Asset Optimization)
By dave_pasternack | June 24, 2008
Prime Visibility’s Andrew Hazen gets our Toxic Buzzword of the week award for his coining of the spurious term “DAO” in the pages of MediaPost. According to Hazen, “DAO is all about moving the focus of optimization efforts from the page text to more relevant assets, such as images, audio and video.”
I won’t dwell at length on the obvious logical fallacy here, which assumes that because an asset isn’t text it’s automatically more relevant than a text element. What’s ridiculous here is that SEO already encompasses all on-page elements quite well through tagging, captioning, and other well-documented techniques. We sure as Hell don’t need another buzzword to describe this process, unless the real point of Mr. Hazen’s new acronym is to jumpstart a new (and completely useless) conference circuit called “DAO Strategies,” “DAO Insider,” ad nauseum.
Sorry, Andrew, your new buzzword DAO is DOA.
Topics: I'm Mad as Hell and I'm Not Clicking on It Anymore, Toxic Buzzword of the Week |
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