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Toxic Buzzword of the Week: “Socialommerce”
By dave_pasternack | March 19, 2008
In a March 20th SearchEngineWatch.com column, a fellow named Eric Qualman has coined what has to be one of the worst industry buzzwords in many years. “Socialommerce.” I read Qualman’s article and he almost makes some sense, because recommendations do count for a lot when it comes to purchasing certain types of goods. But his scenario about an in-market prospect for a new car is absurd (anybody with a brain would begin with objective product reviews, not random comments on Facebook), and his new buzzword is truly evil. Let’s hope this is the first and last time we ever hear about “Socialommerce.”
Topics: Toxic Buzzword of the Week |
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